Fairtrade Chocolate
Motto
Sustainability, equality, flavor
My intention for this project was to create a brand for a fairtrade chocolate company that is owned by its cocoa farmers. The company would use single origin ingredients such as cocoa beans and added ingredients found in their country. These chocolate bars would be found in stores such as Whole Foods, Trader Joes, and Sprouts.
My Solution
After researching countries involved in fairtrade cocoa, I chose Cameroon. I was drawn to this country because it didn't seem like the popular choice; this country does not have ornate buildings or architecture, their patterns are made with colors they can find in nature, and their native language had been absorbed by French. I wanted to create a simple but elegant brand to reflect the raw, natural aura of this country.
Design Elements
Elements & Icons
Dielines
